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Ministry of Culture, Sports and Tourism is expected to enact plans "massive" in order to attract tourists from the UK, France, Germany, Spain, I-ta-li-a and Belarus to Vietnam in context Vietnam international visitors continues to drop.
Ministry of Culture, Sports and Tourism requested the growth rate of tourists from 06 countries to Vietnam after obtaining visa-free entry to more time before visa-free entry.
According to the interpretation of the tourism industry, as visitors from afar to Vietnam market usually plan ahead about 03-06 months. Therefore, the visa-free policy will promote efficiency initially (after the information is disseminated to the market) from about QIV / 2015 and really effective from January 9/2016 about the start on International tourist season from Western markets to Vietnam. So policy visa-free entry made only limited short-term long-term effectiveness of the promotion promotional activities.
Tourism has set a target to increase the total number of tourists from Western Europe, 05 countries in 2015 to about 700,000, an increase of 10.50% compared to 2014, higher than the average growth rate of 5.35% for 2010 - 2014; First 06 months of 2016 reached an average growth rate higher than the first 06 months of 2015. To achieve this goal, the Ministry of Culture, Sports and Tourism said that the information about the exemption policy and visas tourism product is transmitted quickly to the market and partners in the tourism industry. The promotional activities are organized to promote implementation of the various forms of synergy, focus, focus, right content, audience, right time.
Especially need to rapidly propagate information, introduce visa-free policy to agencies, organizations and international media, now in 06 countries, tourist enterprises in particular and their citizens . Along with that, implementation of tourism promotion activities to 06 countries, toward the international media and tour operators sending tourists to Vietnam.
According to the information we know, in last week of May 6/2015, in Vietnam, Vietnam National Administration of Tourism will organize delegations to the Embassy of the country to work, direct exchange with the aim of the proposal Ambassador Countries shop supports activities promoting and providing information to the media and business of the country.
In July, expected Tourism will hold a press conference of international policy introduced visa-free entry and enhanced action plan to attract tourists to Vietnam to official information, the whole area to the media agencies have offices and representatives in Vietnam policy visa-free entry and action plan to attract tourists from 06 countries market to Vietnam.
In August, the General Department of Tourism will organize a conference to disseminate and implement solutions to further attract international tourists from Britain, France, Germany, Spain, I-ta-li-a and Belarus . Accordingly, the General Department of Tourism will collaborate with the Tourism Association launched, calling for enterprises to build a promotional package and participate in marketing programs, disseminating information about Vietnam tourism to countries.
With that in the period from August to October, the tourism industry will be held to welcome the delegation representing 05 media organizations (PressTrip) Vietnam to survey and report on policies and Vietnamese tourism product Male. In particular, Vietnam tourism industry is expected to cooperate with the Tourism Authority of Thailand (TAT) and tourism agencies Cambodia Cambodia, Laos and Myanmar ghost to promote connectivity and market operators tourists from the UK, France, Germany, Spain and I-ta-li-a to Thailand to Vietnam and promote regional tourist products connected with Vietnam
With plans "massive", the Ministry of Culture, Sports and Tourism said that the next time Vietnam will increase direct revenues from tourists from Western Europe, 05 countries more than US $ 40 million compared to the total revenue with average growth period 2010 - 2014; total indirect economic benefits and spread respectively over US $ 85 million; overall economic benefit gained nearly 126 million US dollars.
However, according to June this year, international passenger traffic continued to decline from 13 months ago. Answering journalists, the head of the Vietnamese tourism industry
Nam said that, although we have the unilateral policy Visa exemption for some countries, but to promote it effectively, it will take time "seep out",
then hopefully the new Vietnam tourism industry has really taken off.
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