Writen by
Unknown
12:12 AM
-
0
Comments
Compared with the previous year, in Thailand, Singapore, Malaysia ... are like Vietnam in the original starting line of the promotion, tourism promotion is not professional. But this time they're too far away ...
Many travel experts have compared the tourism potential of Vietnam and other Southeast Asian countries like Singapore, Thailand, Malaysia and Vietnam were recognized with numerous potential advantages in terms of more. However, only the separate campaigns of tourist promotion in Vietnam, not to mention how investors and operators, will see the tourists lost sympathy with behavioral information to promote Vietnam's tourism industry Male.
Lack of promotion funding the promotion of Vietnam's tourism image for many years now outdated.
Mr. Pham The Phong - Center Director Vietnam Explore Holidays Vietrantour said that so far many foreigners think Vietnam is a country still backward as he walked through the war, "toxic water sacred forest". Whereas, the promotion of tourism will only reach a small proportion of international public. This is a great pity Vietnam tourism.
Meanwhile, Vietnam tourism is facing many challenges, because in recent years the company has a lot of foreign tourist representative office in Vietnam to reach the hotel market in the country. Whereas, so far not even the tourism industry and even the Vietnam tour company does overseas offices.
Vu The Binh, Deputy Chairman of Vietnam Tourism Association, said that he felt the promotion of tourism in Vietnam is increasingly receding. Even in areas we lost both Cambodia and regarded as almost "the book", perhaps with the only par or better ratings Laos, Myanmar.
Compared with other countries in the region is clear funding to promote tourism in Vietnam is very limited. Want to boost tourism development needs a comprehensive investment
(Source: Institute for Tourism Development Research VN)
Based on the experience of countries with developed tourism are the place special attention to the marketing. For example, South Korea, the national tourism agency has opened dozens of offices abroad. To promote the tourism industry, the Korean government tried hosted many major events like the G20 or sports events, international exhibitions. Or, like Malaysia, is very professional and successful in the tourism promotion activities, especially with the brand.
"For example, South Korea why Korean market to attract tourism to so well because they have ways to promote tourism immensely creative smart, have a specific agenda and synchronization. Through waves of cinema, music and television to make guests rejoiced and eager to come to the sights of this country, like gold leaf season red leaf season they are always fully utilized to up the drama. And also because this way they promote the human being, is customary, both their food. In particular, Korea also put Korean Cultural Center in Vietnam, Representative Office Korea Tourism Organization in Vietnam to promote stronger cultural activities through cooperation with tourist propaganda the local tourism companies. "- Mr. Feng share
Besides, there is also some suggestion that, in some countries close to Vietnam as Thailand, Malaysia, they have very strong competitive strategies and tourism marketing budget is substantial. With Vietnam, when the budget is limited, we must use effective and justifiable, attract new guests. The difficult thing is that the tourism industry and the desire always suggest other agencies such as financial support, aviation, but has sat waiting together to coordinate the insensitive and proactive.
Talking to us, Doctor Pham Trung Luong, Deputy Head of Research and Development of Tourism said that tourism should not use the funds for promoting egalitarian manner. This year he is doing, in other others assigned to him.
Even in areas we lost both Cambodia and regarded as almost "the book", perhaps with the only par or better ratings Laos, Myanmar
"We have less money to do promotion, but the problem is that we use that money how. We have used the money that has expired shall not. We have a lot of work to do in the little money "- he said Luong
Indeed, it is clear than the previous year, in Thailand, Singapore, Malaysia ... are like Vietnam in the original starting line of the promotion, tourism promotion is not professional. But this time over again, the very scale water, all the while Vietnam has yet emerged making a specific plan, a separate topic for promotion.
Business perspective, many businesses think to promote tourism effectively, the smallest from the stage we have to do a professional. Even the smallest publications such as brochures, leaflets must be designed, information, language consistent with the market need is marketing. The promotion should maintain continuity, with limited funds, we should determine whether the market 1 to 2 points / year to concentrate on promotion.
No comments
Post a Comment