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That is the opinion of Mr. Nguyen Xuan Binh - Director of Tourism Promotion Center of Danang in Danang Workshop - achievements, potentials, integration and development was held on 23/4.
The workshop was organized within the framework of exhibition of 40 achievements and economic development - society's 40th Danang Danang liberation takes place from 22 - 26/4.
According to Binh, although Danang has achieved some initial success flourishes. However, Da Nang tourism is facing huge challenges from the process of integration and the promotion of the intrinsic strength. In the context of integration and competition is becoming increasingly fierce, the positioning difference or highlight products, particularly in the tourism is very important. Currently, most of the coastal province does well developed sea resort types, there are many homegrown destinations are becoming competitors to travel to Danang Beach Resort Nha Trang, Mui Ne or Phu Quoc and internationally as Bali, Phuket, Genting ... That, Da Nang tourism requires positioning themselves to differentiated products, in other words, which is building the "Own Soul" tour of Da Nang to integration, competitiveness and development.
View seminar
Since then, Mr. Binh has made some proposals, first to spatial planning for tourism development of the city to determine the tourist center of Danang, like the center of the ancient town of Hoi An area near the imperial Hue, Tran Phu (Nha Trang), the central area of Pattaya (Thailand) or coastal zones of Indonesia Bali. According to research, the center of Da Nang tourism should be planned from the east bank of the Han River to Danang - where the two arteries connect, which is on Nguyen Van Linh - Vo Van Kiet, connecting the airport with this center and belt Nguyen Tat Thanh - Hoang Sa - Vo Nguyen Giap - Changsha - Dien Ngoc - Hoi An, connecting Da Nang tourist center with the comforts of a cultural world.
Need to build the "own soul" for Danang tourism to the integration and development
Second, with the advantage of the country's central location, convenient for transportation, with a willingness to serve the additional tourism products from the United States and especially with headquarters, branch office Representative of the ministries, departments and corporations in the country in Danang. Therefore, we should vigorously promote the development of public service type of MICE tourism by investing resources for campaigns promoting the MICE with the message "Danang is the ideal destination for activities MICE ". Period 2015 - 2017 should focus on exploiting strong domestic MICE market. Period 2017 - 2020 will focus on international MICE operators after "pushing" of the APEC Summit scheduled to be held in Da Nang in 2017.
Thirdly, the need to encourage investment in the development of recreation areas in the home by promoting the progress of the planning and construction of the city Opera House, the Museum of Fine Arts, to invest in upgrading the museum, the historical sites. Hosted international events, concert programs, programs world-class art to serve the people and tourists.
Fourth, to overcome the basic limitations of internal links, create competitive strength and integration, coordination mechanisms necessary resources to develop products, improve the quality of investment of human resources and public promotion and advertise. Besides, the allocation of funds to reinvest in tourism development activities, need to join hands with the community of enterprises business activities in the province.
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