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General Director of Tourism said, a star group in Vietnam Bollywood film. It is considered as one of the solutions to respond the situation of international tourists fell sharply earlier this year.
Tourism predicts international arrivals will recover in time last year. Photo: T.Toan.
International media power
In addition to these solutions help to restore the number of tourists from key markets such as China, Russia, the country's tourism sector aimed at emerging markets while India and the Middle East through-.
Representatives of Market Department travel (Tourism) said that in the near future marketing strategies approved by the Ministry, in addition to participating in traditional fairs in North East Asia, Europe, Southeast Asia, Vietnam actively participate in fairs in India, combining many promotion programs to promote tourism in this country in order to exchange two-way hotel in the future. Later this year, direct flights between the two countries completed also contributed in attracting Indian visitors.
Look at the activities to promote Vietnam's tourism in foreign countries, not to join international tourism fairs in India, we actively welcome Bollywood film crew surveying point to Vietnam, invited the two delegations press , India tourism businesses explore Vietnam.
"Currently, we have licensed and Bollywood film crew started filming the first scenes in Vietnam, has good prospects. India is a potential market that we need to focus on exploitation, but the promotion to latency, but may not require immediate phenomenal growth, "said Nguyen Van Tuan, General Director of the General Tourism adds.
One of the forms of promoting the image of Vietnam to international friends of public concern-these short films, video clips broadcast on popular TV channels abroad. We nervously awaited the images directly from the cave in Quang Binh aired program Good Morning America (Good Morning America) 13/5 next day, on ABC in the US. Previously these images promote Vietnam's tourism on CNN, BBC are many people responded.
Looking at the cost of advertising and promotion of tourism in Vietnam, funding for activities not yet in. Furthermore, compared to Thailand each year dropped nearly $ 100 million for advertising and travel budgets Vietnam less than 2% compared to your country.
The program of tourism development projects have responsibility towards society (of EU) supports the technical and even funding to invite the media units at home and abroad build these videos, video broadcast on foreign television. Currently, those who presided over the project implementation units choice. After getting the full broadcast quality, choice of foreign channels are not major issues.
International arrivals dropped, not worrying?
According to the Vietnam National Administration of Tourism, the number of international visitors to Vietnam fell by about 12%. The figure makes many startling. "International visitors also decreased so pose little threat" Mr. Nguyen Van Tuan, General Director of Vietnam National Administration of Tourism answer Pioneers.
Tuan explained, first 5 months of 2014 due to the time of growth with very large proportion, so this year is difficult to repeat that growth. "Since June last year, international tourists began to plummet. Set in relationship this year is from June onwards the decline of international visitors start descending. We have forecast the international visitors to Vietnam last 6 months will be much better now, "Tuan said.
The number of visitors dropped significantly due to the two most important markets of Vietnam, China and Russia are very deep discount. "General is promoting measures to recover these two markets. Moreover, this year we implemented proactive promotion and sooner, so be sure that the market will recover. Unless the effects of force majeure in the domestic market and internationally, "Tourism leaders said.
According to data from the General, in the first 4 months, arrivals by air decreased by 9%, by road and by sea respectively decreased approximately 25% and 30%. However, some market again recorded increases compared to last year as South Korea, Singapore, especially the United States increased 4.7% from the same period last year.
Representing a travel company specializing in international welcome in Hanoi said the number of visitors fell not much but spending plunged. Specifically, they previously set 5-star hotel, now only 4 stars. Apart from the Russian hotel market fell sharply over time, this location also identified upcoming European passenger traffic was down much. One of the reasons given was the visitors tend to travel through Laos, Cambodia, Vietnam instead.
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