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In recent decades, the Thai tourism industry has always played a key role in the national economy. Tourism methods of Origin daring Golden Temple, especially in the crisis period, which is always useful lessons for other countries.
Bold and effective
The success of Thailand's tourism is based largely on the promotional campaign the country's image and tourism promotion. In Southeast Asia, the land of the Golden Temple, is a successful example in the promotion and development of tourism. Since 1998, the Thai government launched a campaign promoting the national brand name "Amazing Thailand". The campaign focused on introducing seven "legacy" of Thailand including Thai, nature, treasure (the historical), resorts, beaches, trend (shopping centers, entertainment Hotel) and festivals.
With the campaign has cost nearly $ 38 million of this, within five years, the number of tourists arriving in Thailand increased by almost 10 million people.
From 2013 onwards, Thailand tour goes by the global economic slowdown, political turmoil of the country and AH1N1 flu. No surrender adversity, Thailand Tourism Authority (TAT) has decided to implement a series of strategies to revive the tourism industry. The main emphasis of this project is a five-minute video that lasts more than taking such a very strange, "I hate Thailand". Video content about a tourist named James lost bag containing all their money and papers in the first to Thailand (from monkeys stole). However, even then, James was indigenous to eat, sleep free and help to find the bag. James made their feelings change negative thoughts about Thailand and decided to stay here in two years.
Amazing Thailand is the first step in a campaign to promote the country's tourism Golden Temple.
The images in the video was staged very natural and posted to the Internet in the form of anonymity. So many people believe that this is the product done by individuals and non-commercial purposes. After only a few days available on YouTube, the video has attracted nearly 2 million views. Deputy Director of TAT Sugree Sithivanich communications said: "We want the viewer to watch and share this video a most natural way. This is part of the national tourism campaign to introduce Thainess Discover travelers that kindness and culture of Thai people are not easy to find in other countries. "
Spearhead Middle East
In May last, TAT's office in Dubai has organized events to promote the campaign Discover Thainess 2015. This year's campaign has all to discover 12 "rough gem" - the new tourist attraction of Thailand as Lampang, Phetchabun, Nan, Buri Ram, Loei ...
The event in Dubai is a step very carefully calculate the TAT as the Middle East market has become an important source of tourists for the country's tourism industry. According to statistics, the number of tourists coming from the Middle East has increased 49.62% totaling in January this year. According to Director of TAT's office in Dubai Chalermsak Suaranat, travelers from this area has always been the most aggressive spending to Thailand.
Thailand is a familiar destination for Arab tourists. The Southeast Asian country is one of ten friendly destination with tourists Islam (under index Global Islamic Tourism 2015). In addition, Congress first Thai Muslims was held in Bangkok helped strengthen Thailand's image in the hearts of Muslim visitors.
Currently, TAT is trying to train more staff speak Arabic, imported foods conform to Islamic law, arranged more places prayer at the airport, hotels and restaurants across the country. The travel between Thailand and the Middle East becomes more favorable for the strengthening of its flights to Bangkok Qatar Airways to four times / day. Since May 2/2014, the airline Etihad Airways began offering nonstop flights from Abu Dhabi to Phuket.
On 15/7 the past, the Thai tourism industry has welcomed Mr Lefebvre Quentin came from France as tourists in 2015. The 16th million Guests lucky TAT was awarded two round-trip airline tickets, voucher in five-star hotel and a certificate "Guests luckiest".
According to data from the Ministry of Tourism and Sport, the number of tourists to Thailand in the first seven months of this year rose 30.31% over the same period of 2014. In 2015, Thailand's tourism industry aims to attract 28 million international visitors and grossed $ 42 billion
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